Shades was founded in 2011 by Ramy Kenawy, a Passionate and experienced art director with a proven track record of successfully leading art direction & campaigns for global accounts such as YORK, BUPA, Castrol, IKEA, LG, Saudi National Bank and many others. Achieving high levels of client satisfaction. Adept in overseeing all visual aspects of a project and offering design solutions when needed.

Ramy holds a PhD from Helwan University-Faculty of Applied Arts/ Advertising department. He is following his passion and continues his academic career by being a professor assistant at the faculty where he graduated from. And has been working at the biggest local and multinational advertising agencies such as Ogilvy and HIT for more than 15 years.